Five Tips for Writing Great Press Releases
I spent some time summing up the most important areas I said, so you can write a kind of press release. Now that these are not written in any particular order, you have to consider all these factors.
1. Write an interesting topic. You start the press release and briefly describe your interest and then reprint your product and company about your writing. Your subject must be the subject you want to read, and it is new, unique and interesting. It is ideal for your topic is unique and never heard of it.
2. Write a focus. You must clearly indicate what you are writing and the person you are writing. So understand your audience and write to them. Tell the reader about the benefits of your promotions and / or products so that the media and other new readers can also easily get.
3. Create curiosity for your readers The first person to spread your message to the world. You need to provide enough information, but do not provide all the information about your product or what you promote to the audience. Let the reader be interested in your promotion. Let your headlines attract readers' attention by giving them a "hook" so that they are fun when reading your article
4. Have a good written structure. You must write your press release in the "third person" voice, provide detailed contact information (name, address, telephone, email, website address) and keep the length of the press on a page or 500 words – Limit your information to the media interested
5. Use Web 2.0 technology. This may be considered part of your press release, but using the new Web 2.0 channel will definitely inspire your readers' interest and give you a great opportunity to attract more readers. In the newer press release website, you can consider adding the following features: 1) using RSS feeds and podcasts to add federated content, 2) to allow readers to download in different readable formats – interactive PDF or Sony Reader, 3) add multimedia File, 4) put the special label in your biography or resource box, 5) add the tag cloud to keep the pulse of the Internet