Search Engine Optimization: Must Online Marketing Method Website Owner
Some visitors will visit your website because you are wise to place it on your business card or add it to your E-mail signature, but most visitors come from search engines.
If you want people to find your personal homepage while searching for your name, and for whatever reason your site does not appear in the results of the most popular search engines, then the worst You will be a little less famous, a bit more disappointed.
However, if you are responsible for maximizing the number of potential customers accessing your company's website so that they can buy goods online from your company's catalog, the situation will be even worse. If for some reason the search engine shows your competitor's website before the company, then this may mean that your company makes money or loss, you are raised to a corner office or downgraded to the corner between the differences.
The huge popularity of search engines in Internet users is that commercial companies – especially those companies whose revenues are primarily or just from online sales – are willing to invest a lot of resources to fine tune the main reason for their website search engine list The best ranking. This practice, now career, "search engine optimization" (SEO), is a key component of online marketing.
When search engines rank sites in natural search, it involves hundreds of factors. Surprisingly, they can analyze billions of data in 0.5 seconds! The actions you take to optimize your site will have a direct impact on your SEO ranking. Components such as H1 tags, words used in your site meta descriptions, content and keyword density, permanent links and backlinks are something you can use to improve your ranking.
H1 Tags: These are the larger headings you used to head your content . For example, the H1 of this article will be the title "Basics of Search Engine Optimization". This page may appear on Google search results when a user searches for a keyword that exists in the H1 tag (e.g., "Search Engine Optimization"). And SEO basics. Make sure your H1 code is relevant to the keywords you want to show.
Keyword density: This is your keyword search on your site on your site. Be sure to mention your keywords, not only in your H1 tag, but also in the body of the content. Do not over-saturate content when you want to add keywords frequently. Please note that Google will also consider using synonymous keywords. First of all, develop a list of all the phrases you can think of, and people may use it to find your website –
business. And then hone the list to twenty of the most likely phrases. If you can not create a keyword list, check Wordtracker, which is designed to help you optimize your keyword list. At present, they offer free trial.
These keywords can and should be located in the text of each page, which is visible to people who view the page in a Web browser. In addition, keywords can be placed in titles, subtitles, picture descriptions, pictures, alternative text attributes (), page titles, and wherever they look fit.
元 Description: This is your description of the search engine provided in your HTML tab. The relay description you use for your site should also include the keywords you want the target audience to search for.
When you want to know why some or all of the search engines seem to ignore your new site, you should remember this. It is just a needle in a huge haystack. But does not give up hope
Fixed link: This is a permanent URL link specific to your website . We recommend adding keywords to these fixed links to get a higher position on Google. For example, if you have a gardening site and want your consumers to find the keyword "lawn product", it will be the best you have a fixed link page such as: http: //www.gardening. Com / lawn-products .
Backlinks: This is the website of other sites that will link to your website to provide your website. For example, if Forbes refers to your business on its website and provides a link to the reader to the site, it will be considered a backlink. The more you have, the higher your chances and the higher your keyword ranking. However, the source of your backlinks is also a factor in ranking. Google's emphasis on quality, the greater your source of backlinks (ie, Forbes, New York Times, .gov address, etc.), the greater your chances of ranking higher in search engine optimization.
Search engine optimization on desktop and mobile phones: Is your site suitable for mobile devices?
Search engines continue to evolve and change their algorithms to keep up with the evolving new technologies. With the rise of mobile devices, more and more people are searching on the road. Google noticed that its users' mobile traffic increased and new search rankings were introduced. If your site is not mobile-friendly (responsive, optimized for viewing on a variety of mobile screens), Google will rank your site under search rankings. However, this will only affect your mobile search rankings. Search rankings from non-mobile devices such as desktops or laptops will not be affected. If you know that your target market is more likely to search your mobile device for your keywords (that is, your product is a mobile app), please be aware of this.
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Website Design and Other Factors
While embedding targeted keywords in your website is considered to be the most SEO worthy of the technology, there are other Of the elements: intelligent website design, reciprocal links and attractive web content. To make your site as close as possible to search engine spiders: organize pages and links in logical hierarchies, select CSS divs instead of nested tables, use text instead of images as navigation links (or at least have perfect image alt values) And if the site has more than a dozen pages, include the site map (which serves as an index to the link to your page).
Appropriate reciprocal links are natural results when two or more sites have links to each other as surroundings of each site. This is very different from the so-called "linked farm" and is far more effective. The so-called "linked farm" is simply a page that contains the content of the site that links to the paid client. A long time ago, search engine companies fell into this trick. As a result, paying people in thousands of other people's links to your site will not only waste your money, but may also cause your site to be quickly penalized in search results, or even blacklisted.
The best way to attract new visitors to your website is to provide free high quality content. This will encourage visitors to frequently view new content and post links to your site on their own websites and blogs. This always increases your site's estimate by the search engine. Having fresh content that matches your target keywords and phrases will also lead to a higher ranking of search engines because they always check the words in the context of the surrounding material.
Your SEO strategy should be a long process
Entering the first page of Google search is not overnight. Your SEO strategy needs to be a continuous process. With the development of technology, search engines have also adapted these changes by changing the algorithm that defines the ranking of the site. Keep the top of your SEO strategy and make sure it is up to date.
Your SEO strategy will provide you and your business with good maintenance. You can not only have the current customer base, but also in the top five keywords in the search for your site to bring endless traffic. When looking for information about your business, customers will be able to easily find you and your business. A good rule of thumb is to keep your SEO strategy at the top of the tactics used to study your competitors. Google's own keywords and see where in the top 5 searches, and then analyze their site to see how and why they are placed in the top ranking
Search engine optimization is wise to promote the site more and more The more important part of the. While the article only touches on the main topics in SEO, you may have seen these methods for improving your site's rankings in search engine rankings and so in "Google" is now a verb.